Wednesday, 15 June 2011

4th Posting - Angry Birds: 200m downloads are the tip of the mobile gaming iceberg


Image from: http://www.appstorehq.com/angrybirds-iphone-105085/app

Since The Angry Birds game download launched in March and manage to attain more than 200million downloads across all platform, with is latest Angry Birds Rio racking up 35million, there is no sign of them slowing down. Even with 100million downloads coming from Android device. The obsessions towards the game download are rising aggressively. In the next two to three years, Ravio is making now making preparations for an IPO and planning to launch location based services around the Angry Birds brand. 

However, Distimo and Newzoo say that Angry Birds is not focuses specially for smart phones unlike on Apple’s Apps Store Distimo. and Newzoo focus their attention on 7 countries and claimed that an average of 2.5 games downloaded more than 6.3million of game for each of their iPhones, Ipod touches and iPads. Research also reported more people are playing games on iPad compared to PSP handhelds. 

Distimo and Newzoo soon will be launching commercial service tracking game downloads and revenues on the App Store. Moreover, top 300 paid and free games on iOS for 40% in-app purchases account. This latest project will find a hard track as the fact that industry now days, less than 5% of mobile users were paying for game on their phones. 

That concludes the research on how many games developers and publishers are not making profit on the App Store. Game like Angry Birds can hit a highly rewarding and provide the steps to success on other smartphones and tablet platforms. However, developers and publishers are in the end making money in the apps world.  

 Image from: http://www.pcworld.com/article/193420/
ipad_versus_the_iphone_why_i_dont_need_bothyet.html

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