Source from : http://thestar.com.my/news/story.asp?file=/2011/3/14/nation/8262608&sec=nation
Devastating news on Tsunami swept Japan and killed thousands are all over the media. One of Malaysia local newspaper, Berita Harian had sparked controversy by issued a public apology in consequence of the publication of cartoon drawn by Mohd Zohri Sukimi or more popularly known as Zoy. Berita Harian mentioned that they had no attention of making joke of the Tsunami incident. The cartoon showed the popular Japanese icon Ultraman running away from an oncoming tsunami. On behalf of Berita Harian, their daily editor wrote that they are in greatly sympathize with their plight and shared the sorrow of the Japanese people. Public apology by Berita Harian published their regret on its website, Twitter and Facebook accounts after several quarters demanded the apologies for the publication.
In my opinion, Berita Harian has made the global news for the wrong reason. It is widely seen worldwide as appallingly distasteful and insensitive. Because of one cartoonist, he had put a shamed on the rest of 30 million people in Malaysia. Even most of the citizen never agrees on the publication. When sympathize have been pouring globally and the whole universe are willing to offer support morally and physically, but why Malaysia has to make fun out of the calamity. Publishing of the insensitive cartoon issue reflects the mentality Malaysian.
Principles help designer determine the relationship between the parts or design elements involved and serve as rules that a designer can follow when combining these elements in a design. (Evans, P 2006, p.29)
In principle of designing, we have to determine the Goal, Audience and Context. In this insensitive cartoon issue, Berita Harian fails to regulate their Goals. Their objective is to inform the public of the Tsunami attacks Japan incident. However, instead of to inform the readers, they mistakenly entertain the readers by publish an inappropriate cartoon drawing.
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